Use WordPress Blogging to increase website SEO traffic

The WordPress platform is a powerful website development tool. It can be used to build stunning, highly functional static websites, membership forums and robust online e-commerce stores. But arguably it’s most powerful built-in feature is the WordPress Blog functionality. It can be implemented easily in any WordPress powered website and it is a powerful tool to drive traffic and attract targeted customers. Writing relevant posts that contain useful information and SEO enhancing key phrases can dramatically drive business to the site. While most people use a blog in their business website to update their prospective and existing customers about their products and services, you can also use it strategically to enhance traffic to your website.

Because we utilize WordPress to build most of the websites we design, activating the blog functionality is easy to do, even after your site has been up and running for a while.

Getting started blogging is fairly quick and easy too, and shouldn’t be intimidating. Even if we didn’t set up your initial website, if you have a WordPress site Panther can help set everything up and activate the blogging functionality. Once set up, every new post you generate through the WordPress admin must be done strategically as search engines consider it as a new page on your website with a distinct link. Hence, it is vital to understand the importance of the title you select for your blog posts. Focus on including business key phrases in the title of the posts. This will help optimize your site’s content for Search Engine Rankings and maximize your sites exposure.

Regularly writing and publishing blog posts containing key words and content relevant to your business, industry, client base, products or services will dramatically increase your Search Engine Rankings over time, and consequently drive more viewers and potential customers to your site.

In addition to the obvious SEO benefits to regularly publishing relevant blog posts, if someone is considering purchasing goods or services from you, the more content you have, the more an expert in your field you appear, and this is a proven method to converting potential clients into actual customers. Furthermore, Panther-built websites are built to easily share posts through social media, even further amplifying your website’s presence among your target market.

If writing industry related blog posts is intimidating or overwhelming to you, ask Panther to help. We’d be happy to set up a content procurement plan as part of your online marketing strategy. We can help provide key-word rich blog posts targeted to your desired industry or client needs. That would leave you to write just company-specific posts, such as the launch or expansion of product lines, hiring announcements, store openings, etc.

All this content development serves a dual purpose. Firstly, you help your customers to know more about the services and products you provide. Secondly, Search Engines recognize the appropriate interlinking with targeted keywords on your website thereby capitalizing in organic Search Engine traffic. You can also target long tail keywords through blog posts as it is not easy to target these keywords through main pages of your website.

Couple this strategy with effective calls to action, and you’ve got a website designed to drive business to your bottom line.

Contact Panther Marketing today to discuss how we can help you develop a blog-based website and start driving more targeted clients to your website.